Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, e-Choupal is an India-based business initiative by ITC Limited that links rural farmers with internet access to inform and empower them, improving both the.

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What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

There are 6, e-Choupals in operation in 40, villages in 10 states, affecting around 4 million farmers. Cigarettes and Virtual Cathedrals The Economist. The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.

Recognising the various challenges faced by farmers like fragmented farms, weak infrastructure and involvement of numerous intermediaries, ITC designed e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

The creation of extensive green cover as well as improvement of soil health also positively impacts the environment.

ITC ABD :: e-Choupal

Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere it mention. Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative.

Learn how and when to remove these template messages. Sluggish reforms hit e-choupal expansion: The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.


This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The active participation of farmers in this rural initiative has created a sense e-cnoupal ownership in the project among the farmers. The enhancement of rural incomes has also unleashed the latent demand for industrial goods, necessary for the continued growth of the Indian economy.

ITC e-Choupal leverages Information Technology to virtually cluster all value chain participants and deliver the same benefits that vertical integration does in mature agricultural economies, like the USA.

Rewarding resourcefulness, lifting lives The Hindu Business Line. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

The eChoupal e-chhoupal has the potential to transform the farm iitc The Times of India. Farmers can get real-time information despite their physical distance from the mandis. ITC also enables families to form co-operatives to market their milk. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and skills development – aimed at stimulating non-farm incomes and creating sustainable livelihood opportunities.

ITC e-Choupal eco-system

With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases. Articles with topics of unclear notability from June All articles with topics of unclear notability Company articles with topics of unclear notability Wikipedia articles in need of updating from August All Wikipedia articles in need of updating Articles with multiple maintenance issues.

In its next phase — the ITC e-Choupal 4. HBR Case Study 1. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and e-chiupal thus unable e-houpal exploit price trends. The focus of the programme is to increase enrolments and minimise drop-outs, as well as expand vocational livelihood opportunities.

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This, in turn, creates another virtuous cycle that is propelling the economy into a higher growth trajectory.

E-Choupal – Wikipedia

This initiative has enabled farmers to make better choices and offered insights on better farm practices. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage e-choupa, resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’.

The programme provides soil and moisture conservation to around 2,00, hectares of land. A total of over 4. This article has multiple issues. Collapse All Expand All. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

E-choupwl by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters sustainable and inclusive growth in India. This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres f-choupal more than 10, water harvesting structures.

Here, further testing is conducted by trained technicians. ITC e-Choupal’s achievements have been well documented as case studies in premier institutions like the Harvard Business School, references in World Bank reports and in eminent publications like The Economist.

ITC to set up a shopping complex at Ujjain Business-standard.

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